What Is Notably and How Does It Use Qualitative Research? You know that feeling when a piece of software just clicks? When a product intuitively knows what you need and delivers it with ease? That’s the experience that Notably works tirelessly to provide for each and every one of their customers. As a SaaS product company, they recognize that the key to building solutions people love is truly understanding users and their needs. That’s why Notably has made qualitative research the beating heart of their design and development process. Through in-depth interviews, observations, and open-ended surveys with real customers, they gain insights into behaviors, pain points, and desires. They translate these findings into meaningful product improvements and entirely new features that resonate. The result? SaaS solutions that don’t just function but actually delight. Keep reading to see how Notably uses qualitative research intelligence to build better SaaS products and customer experiences. Why Qualitative Research Is Vital for Building Great SaaS Products Notably is a SaaS product that uses qualitative research and customer feedback to build better products. Their research platform gathers open-ended feedback from real users to uncover insights that surveys and NPS scores miss. Notably helps companies in a few key ways: 1. Identify new features customers actually want. By analyzing thousands of open-ended responses, Notably spots patterns in customer requests and surfaces the features that will make the biggest impact. 2. Improve the user experience. Notably highlights specific pain points and frustrations in the customer journey so companies can make the experience more intuitive and pleasant. 3. Track sentiment over time. Notably's research platform shows how customer sentiment changes with each product update, so teams can ensure they're building in the right direction. 4. Surface unknown unknowns. Open-ended feedback reveals blind spots and uncovers problems companies didn't even know existed. Notably exposes these insights so teams can address issues proactively. Using a mix of AI and human analysis, Notably transforms raw qualitative data into actionable insights. Their research platform is a must-have for any customer-centric SaaS company looking to build products their users will love. Notably's qualitative-first approach helps teams stay on the cutting edge and ship products that make a real impact. By listening to authentic customer voices, companies can gain a competitive advantage and transform their business from good to great. How Notably's Platform Works to Extract Insights Why Qualitative Research Is Vital for Building Great SaaS Products Qualitative research is essential for creating software that truly meets customer needs. Notably utilizes in-depth interviews and user testing to gain key insights into how people actually use and experience our products. - Hear what people really think. In-depth interviews allow us to have genuine conversations with people about their experiences, feelings, and perspectives. This helps us discover insights we never would have gained from a survey alone. - Observe behavior in context. User testing in realistic environments shows us how people naturally interact with our products. We can spot friction points, see what delights customers, and find opportunities for improvement that we wouldn’t notice otherwise. - Understand the why behind people’s actions. Qualitative research helps explain not just what people are doing but why they’re doing it. This helps us make smarter product decisions that align with customer motivations and values. Adapt to ever-changing needs. The SaaS market moves quickly. Qualitative research ensures we keep up with changing customer expectations and stay ahead of trends. We frequently conduct in-depth interviews and user testing with customers to see how needs are evolving and make sure our product roadmap is on the right track. When you invest in understanding your customers at a deeper level, you build products that truly resonate with them. Qualitative research is the key to creating a remarkable customer experience and software that people absolutely love to use. Keep your customers at the heart of everything you do, and you'll build a product that sells itself! Real-World Examples of How Companies Use Notably Notably's research platform is designed to quickly gather insights from customer conversations. Their proprietary AI and NLP technology scans through thousands of data points to find themes and patterns, extracting key findings to build a actionable insights. Automated Data Collection Notably automatically collects and organizes data from sources like surveys, interviews, support tickets, reviews, and chat logs. Their AI identifies and groups related data together, condensing large volumes of information into focused areas of interest. This allows researchers to spend less time gathering and sorting data, and more time analyzing key findings. Powerful Analysis Notably's AI examines all the data, detecting themes, trends, opinions, and behaviors that would take humans weeks or months to identify. The platform groups related concepts together through semantic analysis, revealing insights that span across data sources. Researchers gain a holistic understanding of how customers think and feel in a fraction of the time. Visual Reporting Notably presents key insights through compelling visual reports, charts, graphs, and dashboards. Researchers can easily share findings with stakeholders through interactive reports that bring data to life. Visuals make insights more consumable and actionable, enabling teams to make data-driven decisions and build better products. Continuous Improvement Notably's research platform integrates into your existing workflows, continuously fueling the insights loop. As new data comes in, Notably reruns its analysis, surfacing new findings and tracking how metrics change over time. Researchers stay on the pulse of customer sentiment and can make adjustments to products and experiences to maximize satisfaction and loyalty. Notably's AI-powered research platform takes the pain out of gathering customer insights. With automated data collection, powerful analysis, visual reporting, and continuous improvement, Notably gives researchers superhuman abilities to understand customers deeply and build remarkable experiences. Researchers can spend less time analyzing data and more time applying insights to drive innovation. The Benefits of Leveraging Qualitative Research With Notably Real-World Examples of How Companies Use Notably Have you ever wondered how some of the hottest SaaS companies build products their customers love? Many turn to qualitative research and Notably’s research intelligence platform. Let’s look at a few examples of how real companies leverage Notably to gain valuable customer insights and build better products. Zoom uses Notably to understand how customers *really* feel Zoom, the popular video conferencing tool, uses Notably to conduct qualitative research at scale. By analyzing open-ended survey responses, interviews, and customer support tickets in Notably, Zoom gains insights into customers’ actual experiences, emotions, and pain points. Notably’s sentiment analysis helps Zoom understand how customers truly feel about their product and identify areas for improvement. HubSpot leverages Notably for product roadmapping HubSpot, a leader in inbound marketing and sales software, leverages Notably’s research intelligence to inform their product roadmap. By analyzing customer feedback in Notably, HubSpot identifies common requests, frustrations, and opportunities. They use these insights to prioritize features and improvements that will most benefit their customers. Anthropic builds AI with empathy using Notably Anthropic, an AI safety startup, uses Notably to help build AI systems with empathy. By analyzing how people describe their experiences interacting with AI, Anthropic identifies ways to improve systems’ emotional intelligence and user experience. Notably provides a feedback loop to build AI that understands people. The list goes on... Other innovative companies like Atlassian, Mailchimp, and Gusto also use Notably’s qualitative insights to build products their customers will love. The possibilities for leveraging real customer experiences are endless! What will you build with research intelligence? The opportunities for growth and innovation are boundless when you put customers at the heart of product development.